What happens if everyone can conduct political polls?
In 2019 our founder worked with a number of “mainstream” MPs who were frustrated by the rise of extremist politics. It was clear that influential Westminster figures were promoting “vote-winning” policies which were unlikely to be popular at all. It took a General Election before that unpopularity was proven.
In CanDo we use inexpensive modern consumer research tools extensively. Sometimes we buy ads on Facebook to invite people to fill in surveys. For other projects we use an automated research panel called PollFish. We usually pay less than £2 per response.
This inspired us: perhaps anyone concerned with politics could use the same tools to establish the popularity of policy ideas? We set out to prove that they can. Along the way we developed replicable methodology which anyone can use to conduct representative polls, within hours, for a few hundred pounds. Naturally, we used it ourselves - learning interesting things about which policy areas are deemed important by the public right now (and which aren’t).
Feel free to download our report and let us know if you decide to run any polls!
